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Long Articles or Short Tweets? 5 Ways Short and Long Copy Can Compliment Each...
A debate that raged in places where I worked continues and evolves. Short articles and short videos are the popular choice for the short attention span generation. I prefer long narratives. The longer...
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6 Steps To Prepare for a Successful Press Interview
If you read these postings in order you have so far: learned how public relations is better than advertising, built a media list of contacts who cover businesses like yours, learned how to write a...
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8 ways to answer media interview questions without becoming a viral fail
I have a recurring nightmare that there is a You Tube video of me that has “gone viral” because of some incredibly ignorant thing I’ve said and done. In my dream, the details of what I said or did are...
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4 Reasons To Start A Blog To Share Information Freely And Often
Why should you start a blog? Easy. 1. The more information you can share about you, your company and what it can offer, the more you are seen as an expert. Expertise will command share of mind. And...
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8 Reasons Public Relations and Content Marketing Are Complimentary
Content Marketing and Public Relations are complimentary parts of your overall marketing efforts. Blogs are a big part of content marketing and contribute with well, content. I read a lot of places...
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9 Steps On How To Write A “How To” Guide For Your Blog
I promised that I would give directions on all 13 of the suggestions for creating content in my post from March 10, 2015 and I am a man of my word. First a little background on why this matters. The...
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6 Things To Know About Adding A Podcast On Your Blog
Podcasts create another opportunity to reach the audience and inform them about your expertise. As part of the series on filling out the list of blog content techniques we come to podcasting. Hosting a...
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Start A Blog To Share Information Freely And Often
Why should you start a blog? Easy. The more information you can share about you, your company and what it can offer, the more you are seen as an expert. Expertise will command share of mind. And when...
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5 Things to Investigate Before Paying for an Award from a Trade Magazine or...
I have a client who was contacted by a trade magazine about being named to an industrial top 20 list of promising companies like his. Sounds good, right? Everyone likes recognition, especially the...
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9 Ways To See What Others Are Saying About You
There’s this joke that says what other people say about you is none of your business. It’s not terribly funny nor is it true by any stretch. You are a brand. That’s right, you. Whether you are an...
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9 Surprise PR Tactics That Will Make You Irresistible to Reporters
Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015. Enjoy! Attend...
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Media and Public Relations Introduces New Press Release Writing Service
TweetMedia and Public Relations (mediandpublicrelations.com) is introducing a new press release writing service for North America. The service will help those who know they could benefit from a news...
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Knowing What You Know Now
TweetPublic relations counselors tell clients and colleagues not to speculate. More often than not speculation comes in the form of questions to predict future outcomes. It’s a scheme designed by...
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Prevent Cyber Predators From Targeting Your Children This Christmas
TweetTips To Prevent Cyber Predators And Hackers From Targeting Your Children This Christmas. Ryn Melberg is a client of mine and someone I like and respect a great deal. So I wanted to share her tips...
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Don’t Do What Bernie Sanders Did Seven Ways To Avoid Media Gaffes
TweetSome of the worst media relations techniques in recent memory are on full display as the candidates from the two major parties vie for our votes. In the interest of being a non-partisan I promise...
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10 Ways To Publicize Your Small Business
Tweet10 Ways To Publicize Your Small Business Whether you run Dow Chemical or the Dairy Queen there is no substitute for positive publicity. Most successful small business owners realized early that...
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